"Nothing gives me more satisfaction than making people feel, think or do something as a result of watching a piece of content that I have created"
– A. J. Dawe
To truly understand human behaviours and their motivations is what drives me to achieve more and more through film – no matter the platform, audience or subject.
I have been making content, films and commercials for over 14 years with some of the largest brands, theatrical shows and corporations across the globe. I make it my mission to ensure every project I touch creates an emotional connection that motivates and inspires people. This is not just a job for me. Creating inspiring visuals and telling amazing stories is my life.
Director's Showreel
My Companies
I am a director of three unique content agencies. Each providing me with unique challenges including theatrical trailers, brand commercials and full film projects.
More About Alex
I started my career in the world of advertising and marketing agencies, working on campaigns for global brands including McDonald’s, GSK and Cadbury Schweppes. I learned a great deal about consumer behaviour and shopper psychology during this time. This invaluable education serves as the backbone to my creation of visual media to this day.
In 2004, I decided to follow my passion in filmmaking and attend Met Film School, London, UK to shift my career towards the production of video media. At Met I studied Film Direction and qualified in 2006 with a great understanding of the filmmaking process.
I immediately started to combine my new creative skills with my previous commercial knowledge and was able to build a solid reputation for high quality content creation. I formed my first company Quarantine Productions in 2007 and today it continues to make video content for global brands.
Since this time I have helped create and manage two new content agencies – Totally Theatre Productions and most recently Get Shorty.
My love for direction and all things film and image has never been stronger and over the last 4 years I have been fortunate enough to direct some fantastic brand, theatre and commercial campaigns across the world.
The last 18 months has allowed me more time to dedicate to my number one passion – writing and directing culminating with a UK cinema release of the short documentary I RUN ON and most recently the award nominee short film HASH.
I am currently working on the development of my first TV series and a second powerful short film Bleach.
Above all I am a collaborative, creative filmmaker who has the ability to work with large or small creative teams and established stars of film and theatre. I would welcome approaches from anyone who wants to work with me.